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22 / 4 Homme Fall 2013 - FashionWindows
PARIS, May 29, 2013/ — The 22/4 label is based on the idea of redrawing the parameters which define and divide men’s / women’s wear. A discreetly luxurious, gender-liberalizing style defines each collec@on, involving a reinterpreta@on of tradi@onal masculine tailoring techniques. Driven by a desire for tradi@onal craC and quality, 22/4 creates its own modern luxury goods always with an accute aDen@on to minute details. “Music and fashion follow certain universal norms, standards and regula@ons, both use exact measurements of math.” Following this premise 22/4 is based on the simple mathema@cal equa@on 2 + 2 = 4. 22/4 is comprised