BARCELONA, Spain, Jul 9, 2013/ — Adriana Lima starred in Desigual’s Spring-Summer 2014 runway show tonight in Barcelona. The brand presented its “For Everybody” collection —Sex, Fun & Love—at 080 Barcelona Fashion. Desigual takes it to the streets with the most universal collection in history, creating items for everyone.
The supermodel debuted in Spain, walking the runway for the first time in the country, with a fashion show inspired by the beach, mixing Brazilian and Mediterranean atmospheres. The collection has been created combining three different concepts: Sex, Fun & Love.
The most seductive part of the collection is more urban than ever, highlighted by the predominance of black. Sheer dresses and tops with metallic sequins and beading with a distinctive rock chic edge.
The Desigual line recovers its DNA using elements from its origins, such as black and white, symbols, animal prints and the brand’s now classic Daisy as the star of the show. The Blonde designs, with a Baroque and simple spirit; the eye-catching Big Flower and the Asbury designs, prints with the look of distressed wallpaper and a Victorian feel.
A romantic and bohemian collection with a hint of hippie-chic, where flowers are everywhere. It includes full maxi dresses, boasting a floral motif mixed with stripes as well as tie-dye and dip-dye prints. Also, Desigual’s maritime line consists of stripes and sketched daisies. Highlights include a series of light jacquard jackets with an upholstery-inspired floral pattern in very bright colors.
This collection is for everybody.
A global invitation to have fun and share optimism and happiness. A collection that is not the same!
Desigual is characterized by its distinct designs, optimism and vibrant use of color. The company started its business under the slogan ‘Desigual is not the same’ in 1984, and currently has a staff of over 3,500 people from 83 different nationalities.
During 2012, Desigual sold more than 22 million garments through its different distribution channels worldwide. The fashion company ended the year with a global presence of more than 330 retail stores, 9,000 wholesale clients and 2,200 Corners in department stores in over 90 countries.