Allude Fall 2015: Playing Shapes

ALLUDE FW15 01“The new collection re-interprets femininity in an original visual language, experimenting with materiality by processing cashmere in a multitude of ways to play with the silhouette. A key element to the collection is the volant – I specifically wanted to express the movement and flow of the cashmere through the motion of the wearer,” says Andrea Karg designing for Allude

Andrea Karg’s F/W 15–16 luxury cashmere collection is a synthesis of craftsmanship and technology, emphasizing the intensity of materials. Felted cashmere, coarse and Jacquard knits are combined with Jacquard patterned fake fur to create a feminine yet strong collection.

Compact fabrics provide density to the silhouettes, and structures are interrupted through contrasting materials. Classic winter colours are combined with unusual colour combinations ranging from beige, rose, pale blue, lush dark green and black torusty red and brown defining a unique colour palette.

“This collection is a statement of intent – don’t succumb to the pressure and look beyond. Use your experience and live for the moment. Allude is about self-confidence –to feel the very best every day.”

The brand is based in Munich and was founded in 1993 by Andrea Karg. Allude creates luxury knits with a modern attitude to life with its women’s, men’s, children’s and home collections. Allude is available in the best boutiques and department stores in more than 30 countries. Among its fans are Jane Birkin, Sophie Marceau, Nico Roßberg and Moritz Bleibtreu.

“I can’t change the world, but I can make it a bit more pleasant,” concluded Ms. Karg.

Photos courtesy of Allude

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