DALLAS, Jul 18, 2011/ FW/ — Alyson Hannigan, star of CBS’ How I Met Your Mother and American Pie was named the official female ambassador of Head & Shoulders, P&G Beauty announced today.
Alyson, who joins Head & Shoulders® hair legends including two time Super Bowl champion, Troy Polamalu, and Minnesota Twins All-Star catcher, Joe Mauer, will appear in a fully integrated campaign targeting female consumers beginning this July.
“I’m so thrilled to partner with such an iconic beauty brand,” says Alyson. “My hair goes through a lot on-set, but I’ve relied on Head & Shoulders for years to keep my hair and scalp healthy. Whether I’m picking up my daughter from a play group or I’m at a photo shoot, Head & Shoulders keeps my hair looking great so I can focus on more important things.”
This summer, beyond giving women advice on how to get great looking hair, Alyson is helping girlfriends everywhere fight head-scratching behavior. Together with Head & Shoulders®, they’ll team up with consumers to create The Good Girlfriend Guide, an e-manual of positive girlfriend to girlfriend advice that tackles everything from beauty faux pas to relationship blunders.
To rally consumers behind their mission, Alyson is urging women across the country to visit the Head & Shoulders for Women Facebook Fan page where they can offer up their own advice on a series of topics ranging from parenting to fashion. Fifty consumers will have their advice published in The Good Girlfriend Guide and five lucky women will be chosen to attend an exclusive, all access VIP e-book launch with Alyson in Los Angeles this November.
Celebrating 50 years of proven technology, Head & Shoulders is leading a new charge to help women with heading scratching behaviors by offering easy solutions for beautiful looking hair. To learn more, visit the Head & Shoulders for Women Facebook Fan page.