At H&M: Ann-Sofie Johansson’s favourites

NEW YORK, Aug 21, 2010 / — Ann-Sofie Johansson, Head of Design at H&M, has her eye on all the key items that are arriving in store this autumn.

“The poncho feels new this season. Team it with slim leather stretch pants or a pencil skirt and a loose-fitting silky blouse, maybe with a pair of high-heeled boots for a chic, relaxed look,” says Ann-Sofie.

“Indeed the new season is all about playing with new ideas,” thinks Ann-Sofie. “Woolly winter shorts are a great alternative to the mini skirt,” she says, “dressed up with a pretty blouse and high heels, or down with an oversize jersey and chunky tights and boots.”

There’s a new focus on accessories too to make a real statement. “Giant necklaces are a great way to update your look this autumn. Pile them on over feminine blouses and dresses or a casual sweater – style mixing is key for autumn!”

And Ann-Sofie has one final key-piece tip: “My favourite jacket is the aviator,” she says. “It works with just about everything and for every occasion.”

Meanwhile for men, Ann-Sofie has some definite favourites to transform the autumn wardrobe. “A uniform coat will take you through the season in style,” she says.

“Wear it with a chunky scarf and heavy boots for the ultimate in cool and comfort.”

For men, it’s the mix between tradition and new classics which is all important this season. “The tweed blazer is another trustworthy wardrobe staple,” says Ann-Sofie. “Wear it with denim and knits for a 1980s-inspired look.”

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