Avoc is a label established in 2013 in Paris.
Avoc creates connections between clothing, scenography and decorative arts.
Avoc clothing is made of architectural lines, structured materials and a minimal range of colors. Each collection is designed around one iconic ornament.
Avoc also offers services of art direction, scenography and interior design.
Avoc Chapter 3
Avoc Chapter 3 was created around different variations of one major color.
These shades of green are translucent, electric or forest, this last one appealing to the collective imagination around Eastern Europe: cold, military and marked by post-soviet austerity.
The main ornament of this third chapter is the Malachite print, semi precious stone and icon of the Russian decors of the 19th century. This mosaic pattern composed of shades of green for woman is adapted in black and white for the man collection.
The wools are Italian, the gabardines from Germany. French and Japanese fabrics bring a touch of innovation with double face knitting and PVC coating.
Finally, each silhouette remains architectural and the details, mostly oversized, are part of a design that keeps getting longer and larger. The Avoc colors, black and navy, help framing the multiplicity of greens. Woman gets a respiration in white while man does in light grey.
Photos courtesy of Avoc