Avon Hello Green Tomorrow Marks Earth Month with New Fundraising Product

NEW YORK, Apr 14, 2011/ — In celebration of Earth Day and beyond, people around the globe can help “plant a future” and help restore critically endangered rain forests of South America and Indonesia through new fundraising products launched worldwide by Avon Products, Inc.

The new Hello Green Tomorrow products available in more than 50 countries include a sleek reusable aluminum water bottle sold by Avon only in the U.S.

Beginning mid-April, Avon will sell the fundraising aluminum Hello Green Tomorrow Water Bottle in the U.S. to raise funds to help limit deforestation and restore devastated tropical forests. Avon will contribute all proceeds from the Hello Green Tomorrow Water Bottle to The Nature Conservancy for continuing efforts in the Atlantic Rainforest in South America and to World Wildlife Fund for their reforestation projects in Indonesia (Borneo and Sumatra).

A comprehensive website hellogreentomorrow.com will also be refreshed as of mid-April, offering green tips, information, a blog and opportunities to share ideas on personal environmental action.

The Hello Green Tomorrow Water Bottle is available through Avon’s woman-to-woman network of Avon Sales Representatives beginning on April 15 in the U.S. One week later – on Earth Day, April 22 – the bottle will be available online at hellogreentomorrow.com and avon.com.

The eco-friendly, reusable water bottle holds a generous 34 ounces. It is affordably priced at $8.00, with 100 percent of the net proceeds ($4.87) benefiting the Hello Green Tomorrow Fund.

The bottle is made from recyclable aluminum imprinted with the green Hello Green Tomorrow logo and lined with a BPA-free interior coating to keep beverages tasting fresh.
It features a screw-top lid with convenient carabinier clip for portability.

The 2011 Hello Green Tomorrow Water Bottle will be available starting April 15 in the U.S. Other Hello Green Tomorrow products worldwide will include a T-shirt created by a leading fashion designer in Brazil, a cosmetic case in Venezuela and various styles of reusable shopping bags throughout Europe, Australia, Canada and Latin America. For more information about Hello Green Tomorrow visit www.hellogreentomorrow.com.

www.hellogreentomorrow.com

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