The line aims to combine authentic western styling, with a fresh, sexy look unique to Eastwood Ranch.

“I spent my childhood in Carmel around horses and on ranches, and am fortunate that my inspiration comes from that amazing time in my life,” Eastwood enthused. “I look forward to translating that passion into my creative contribution and direction for this company.”

Based out of Los Angeles, the collection, which launches in spring 2002, will consist of leather, denim and separates, for both men and women, and will be available in the U.S. through high-end retailers.

Eastwood will act as director of design, overseeing all aspects of branding and design. Her partner in the new venture will be entrepreneur Jeremy Lew, who will be acting as the company’s president and CEO. Lew previously launched a holistic lifestyle media company with former Aveda CEO Marilyn Tam.

Lew commented, “This company is truly a labor of love for all concerned. I am thrilled to be working with Alison and participating in this amazing company, introducing a new clothing label and brand to discerning clientele who are looking for something unique and expressive”.

Eastwood Ranch is not the only fashion label in the Eastwood family. Clint Eastwood already boasts his own successful golf and sportswear line, Tehama.