June 28, 2003/ FW/ --- Qantas on June 27 unveiled a new uniform, the work of leading Australian designer Peter Morrissey, to be worn by around 12,000 flight attendants and ground staff from September.

Qantas Executive General Manager Sales and Marketing John Borghetti said the current uniform was introduced in 1994 and the new uniform was an important investment because flight attendants and ground staff were the face of Qantas.

"The design brief was to provide a modern, attractive and functional uniform, suitable for a premium airline operating in both domestic and international markets," said Mr. Borghetti.

"After an exhaustive selection and design process, Peter Morrissey has created a uniform that is truly distinctive, stylish and wearable. His interpretation is very exciting and, in collaboration with Qantas staff, we have developed a truly contemporary and stylish uniform that is durable, flexible and comfortable. We have made extensive use of modern stretch fabrics that meet the needs of an active frontline workforce. The range comprises mix-and-match options to suit different work environments and climates."

Balarinji Design Studio made an important contribution to the overall design, with John and Ros Moriarty developing a distinctive new textile design, Wirriyarra. Balarinji is the company behind the airline's distinctive Aboriginal painted aircraft.

Australian wool suits in black (flight attendants) and charcoal (ground staff) have been combined with the Wirriyarra design in three colors -- Rock (for Qantas flight attendants), Ochre (for QantasLink flight attendants) and Opal (for airport and ground staff).

Practical design features include pre-tied scarves, pen pockets and fixed-position badges. New platinum wings, tie and scarf pins, and wallets have been created, along with belts, shoes and a range of cabin crew luggage in mock crocodile.

Balarinji's John and Ros Moriarty said that in developing the Wirriyarra textile for Qantas, they sought to create a timeless, yet innovative blend of Aboriginal imagery and contemporary design.

"Qantas is synonymous with the great Australian tradition of travel and adventure -- we wanted Wirriyarra to reflect this passion we share for making journeys, in a uniquely Australian way," they said.

For more information, visit www.qantasusa.com.