Click here to watch this video report about the launch of "Still Jennifer Lopez"

NEW YORK, Nov 11, 2003/ FW/ -- Forbes recently ranked her number five on their list of the wealthiest and most powerful celebrities.

She's the first female artist to top both the US charts and box office in the same week.

Last year, her fragrance Glow by JLo was one of the top selling perfumes in the world, and marketed primarily to 15 to 25 year olds.

And now, Jennifer Lopez is expanding her empire by adding another fragrance "Still Jennifer Lopez" -- and talking exclusively about how she develops her perfume ranges, her vision of beauty and how they reflect her personality.

Aimed at women over 25 and developed in partnership with Lancaster Group, "Still Jennifer Lopez" was launched across the United States last October 31st.

To portray a more mature theme, ads for "Still Jennifer Lopez" feature Lopez in elegant gowns and poses.

The new ad slogan says, "In the eye of the storm I am still Jennifer Lopez." A line that refers both to the media frenzy surrounding her love life and also speaks to her loyal fans.

Referring to the name of her new fragrance, Jennifer explains, "It means no matter what happens, I am 'still' myself. I am 'Still' Jennifer Lopez. But it also means that the game's not over yet. I am 'still' growing and 'still' working to do the best I can."

Last October 29, Jennifer Lopez and Lancaster Group hosted an intimate, private dinner with International editors from all over the world. The dinner was held at the very exclusive venue, Glorious Food, to launch her second fragrance, Still Jennifer Lopez.

"Still Jennifer Lopez is sheer, intoxicating and seductive. It's feminine, it's fulfilled, it's very real. Still Jennifer Lopez is very true to my passions and my relationship to the public," said Ms. Lopez at the dinner.

Bernd Beetz, CEO, Coty Inc.; Michele Scannavini, president, Lancaster Group Worldwide; Bob Cankes, president, Lancaster Group North America and Denise Seegal, CEO, Sweetface Fashion Co., LLC also attended the dinner.

"Still Jennifer Lopez" is available at fine department stores starting at $49.