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Editorial: Is New York Fashion Week Too Commercial?
New York Fashion Week Spring 2004
By: Mari Davis
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DALLAS, Jul 30, 2003/ FW/ --- "Designed for a large market" is the 8th definition given by
Merriam-Webster.
New York Fashion Week, like London Fashion Week, Milano Moda Donna and Paris Pręt-á-Porter are
all part of the women's ready-to-wear season.
In short, all four cities, which are considered part of the international fashion scene show clothes 'designed
for a large market.'
Unlike haute couture which is usually one-of-a-kind and meant for a select clientele, ready-to-wear
are sold in stores.
And unlike haute couture wherein it takes several fittings before it is actually delivered to the
client, ready-to-wear is 'off the rack', meaning it was manufactured in a factory somewhere.
If we go by definition No. 8, then all 4 cities - New York, London, Milan and Paris, during the
ready-to-wear fashion season are "all commercial."
And that also takes care of definition #4, "suitable, adequate, or prepared for commerce."
And as corollary to that is #7, "viewed with regard to profit" because it is a business, and
making a profit is a must for a business to be viable.
Fashion is big business, from Ralph Lauren to Tommy Hilfiger here in the U.S., to LVMH and
PPR in Paris, Gucci Group and Prada Group in Milan and Pringle and Burberry in London.
All fashion houses, from whatever part of the world they come from are 'commercial' and all
of them are in business for profits.
This also brings us back to #1, "occupied with or engaged in commerce or work intended for
commerce."
There are just two left:
(5) being of an average or inferior quality as in show quality versus commercial cattle
and (6) producing artistic work of low standards for quick market success.
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