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Polo Ralph Lauren Discontinues Women's Intimate Apparel License With Sara Lee Corp.
Sara Lee Corp to Sell Ralph Lauren Men's Underwear
NEW YORK, Jan. 26, 2001 -- Polo Ralph Lauren Corporation (NYSE: RL)
announced that it will discontinue its licensing agreement with Sara Lee Corp.
for the manufacture and distribution of its women's intimate apparel at the
conclusion of the current license term. Sara Lee Corp. has held the license
since 1996. Polo Ralph Lauren will extend Sara Lee's license to produce and
distribute men's underwear.
"We have decided not to renew our license agreement with Sara Lee for
Ralph Lauren Intimates as we further focus the Ralph Lauren women's brand on
luxury product categories," Doug Williams, group president, global business
development, Polo Ralph Lauren.
"Sara Lee Branded Apparel has enjoyed its association with Polo Ralph
Lauren," said Paul J. Lustig, executive vice president of Sara Lee Corporation
and chief executive officer of global apparel operations. "We are very
pleased to be extending our relationship for men's underwear and respect their
decision to discontinue the women's intimate apparel license. We are
committed to servicing the women's business through the spring season."
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