Polling over 750 women between the ages of 18 to 34, 86% responded that there is a girl in every woman and 74% say that no matter what happens in their lives, they will always be a girl at heart.

Tapping into this trend, Max Azria, famous for his BCBGMaxAzria fashion empire offering cutting-edge style, trend-setting designs and global appeal, created -- BCBGIRLS -- a fragrance collection that celebrates the girl in every woman.

"No matter what their age," says Max Azria, "women never grow out of wanting to be girls. It's about being young at heart."

Girls are everywhere! We watch girl-bonding shows like 'Sex and the City' and 'The View.' Magazines like 'Elle Girl' cover girl trends globally and the book 'Girls,' by Pamela Hanson, includes photographs with essays celebrating girls at every age. Even pop stars like Tori Amos with her new album 'StrangeLittleGirls' understand there is a girl in every woman.

Women have definite opinions on their inner girl. Other survey findings:

• Nearly two-thirds (63%) of women are taken aback when called "ma'am," because in their hearts, they still feel like a girl.
• Most women (79%) agree that "girls" can be any age -- it's all a state of mind.
• 84% of women say there are some things about being a girl that they will never outgrow.
• Seven out of ten women celebrate their inner-girl by taking a bubble bath.
• The top four words that women use to describe girls: fun-loving, confident, independent and sexy.

• They are fun-loving ... NATURE, a refreshing, citrus floral
• Confident ... STAR, an opulent floral bouquet
• Independent ... METRO, a crisp, white floral
• sensual ... SEXY, a luminous, sheer oriental

The BCBGirls fragrance collection -- Nature, Star, Metro and Sexy -- offers four choices to fit every mood, every occasion every day.

The BCBGIRLS fragrance collection encourages individuality by offering four fragrance choices to fit every mood, every occasion, every day. Now there are four reasons to enjoy being a girl.

BCBGIRLS will launch this September in department stores throughout the U.S.