The youngest Chanel fragrance, CHANCE won the coveted "Best Women's Fragrance Introduction of the Year -- Luxe."

Launched in 2002, Chance's fresh floral scent had made itself a favorite of hot young celebrities like Britney Spears, Amanda Peet, Drew Barrymore and Eve.

With the "youngest Chanel consumer who dares to imagine a world which is exciting and promising," as its target market, CHANCE is proving to be a winner for Chanel in more ways than one.

Retailers and Fragrance Foundation Members voted for the "Fragrance Star of The Year" based on launch, packaging, advertising and marketing strategy.

CHANEL CHANCE was one of eleven fragrance finalists in the luxury category, narrowed down from hundreds of entries. The luxury category is identified as fragrances sold in more than 500 retail doors across the country.

If CHANCE is Chanel's youngest fragrance, Chanel No 5 is the oldest. Created by Coco Chanel herself more than 80 years ago, No 5 is credited as the first designer fragrance.

Throught he years, so many faces have represented Chanel No 5, the most famous of them all was Marilyn Monroe who proclaimed that "she does not sleep with anything on except Chanel No 5."

The latest face for No 5 is Estella Warren, and the print ad featuring Ms. Warren won the Chanel No 5 the "Established Fragrance Advertising Award."

The Fifi Awards is the fragrance industry's biggest night. Considered 'The Oscars of Fragrance', the organization honors the fragrance industry's creative achievements.

The list of winners for this year's Fifi Awards is as follows:

MEN'S FRAGRANCE INTRODUCTION OF THE YEAR - MASS APPEAL
Club Med My Ocean For Him, Coty Beauty US

MEN'S FRAGRANCE INTRODUCTION OF THE YEAR - LUXE
Polo Ralph Lauren Blue, Ralph Lauren Fragrances

MEN'S FRAGRANCE INTRODUCTION OF THE YEAR - NOUVEAU NICHE
Marc Jacobs Men, American Designer Fragrances

WOMEN'S FRAGRANCE INTRODUCTION OF THE YEAR - MASS APPEAL
The Healing Garden Waters Sheer Passion, Coty Beauty US

WOMEN'S FRAGRANCE INTRODUCTION OF THE YEAR - LUXE
Chance, Chanel

WOMEN'S FRAGRANCE INTRODUCTION OF THE YEAR - NOUVEAU NICHE
Vera Wang, Unilever Prestige

BATH & BODY STAR OF THE YEAR
Kate Spade Beauty, Kate Spade

FRAGRANCE HALL OF FAME
Eternity, Calvin Klein Cosmetics

TECHNOLOGICAL BREAKTHROUGH OF THE YEAR
Risdon-Ams - Delivery System: Crave, Calvin Klein

BEST PACKAGING OF 2002
Marc Jacobs Men, American Designer Fragrances

BEST NATIONAL ADVERTISING CAMPAIGN IN 2002
Chanel No.5, Chanel

EDITORIAL EXCELLENCE IN YEAR-ROUND FRAGRANCE COVERAGE
Allure

INTERIOR SCENT COLLECTION OF THE YEAR
Tiffany Scented Candle Prism Crystal Votive, Tiffany & Co.

CELEBRITY FRAGRANCE STAR OF THE YEAR
Jennifer Lopez