Agassi who is currently training for the week leading to Wimbledon is taking time off from his hectic schedule to officially launch Aramis Life on Monday at the Ingeni Building in London's bustling Soho district.

In September the Ad campaign will be revealed with the star's own words on Aramis Life "Life. It's a Great Game" Andre Agassi.

Aramis Life and Andre Agassi are well match, both exuding magnetism, charisma, confidence and contemporary style.

And the choice of venue also matches the tennis star and Aramis life. The Ingeni Building which was designed by Richard Rogers is Ford Motor Company's newest design studio.

Dubbed as a "center for creativity" where ideas and designs are hatched, Ingeni is a design lab. It is contemporary and high-tech, an not just a workspace but also a community of creative experts.

On Monday, Andre will be accompanied by John Bretton Karp, President of Aramis and Designer Fragrances and they will be joining friends and invited press for the launch celebration.

Agassi's partnership with Aramis positions the celebrated men's fragrance and skincare brand founded in 1964 as lead international corporate sponsor of the Andre Agassi Charitable Foundation, which assists underprivileged children