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2002 FiFi Awards: 30th annual Fragrance Foundation FiFi awards
COCO Mademoiselle Becomes First Fragrance in History to Win FiFi Award In Every Country in a Single Year
By: Staff Writer
Photo below: Supermodel Kate Moss stars in the CHANEL COCO Mademoiselle ad campaign
Photos courtesy of Chanel

NEW YORK, Jun 7, 2002/ FW/ --- In an unprecedented evening, COCO Mademoiselle by CHANEL capped off a year of gold medal performances at the 30th annual Fragrance Foundation FiFi awards, bringing home top honors for Best Women's Fragrance Introduction of the Year.

The Fragrance Foundation, fondly called FiFi in the industry was established in 1949, and a non-profit international education arm of the fragrance industry. It was created to develop educational programs about the importance and pleasure of fragrance for the American public.

The historic win of COCO Mademoiselle by CHANEL marks the sixth FiFi awarded this year to COCO Mademoiselle, which launched in April 2001, and the first time in history that a fragrance has won the FiFi in all countries in a single year.

It was the Prestige Fragrance FiFi winner in France, Germany, Spain, Italy and Great Britain, and the European Star of the Year.

"Bringing home the U.S. FiFi is the culmination of an incredible year for COCO Mademoiselle, and we could not be more excited," said Laurie Palma, senior vice president, fragrance and internet marketing.

"There were a record number of fragrance launches last year, so to receive this recognition from our peers is truly an honor."

COCO Mademoiselle was created by Jacques Polge, CHANEL master perfumer, who was challenged with the task of creating a fragrance that Mademoiselle Coco Chanel herself would wear if she were turning 21 in the 21st century. The result is this new original that combines a fresh oriental with a sparkling top note, rich spicy accents and warm, spicy musk.

The complete list of winners for the 2002 FiFi Awards:

  • Marketing Innovation of the Year: Origins Natural Resources-'A Perfect World-White Tea Skin Guardian'
  • Best National Advertising Campaign of the Year -- Men's: Michael Kors "Michael for Men"
  • Best National Advertising Campaign of the Year -- Women's: Marc Jacobs Perfume "Marc Jacobs"
  • Fragrance Hall Of Fame - Estee Lauder "White Linen"
  • Hall of Fame - Jeanette S. Wagner
  • Technological Breakthrough of the Year: Givaudan Access
  • Certified Fragrance Sales Specialist Salute: Angelina Itebejac
  • Men's Packaging of the Year -- Chain & Non-Store Venues: Coty Inc. "001 Coty"
  • Men's Packaging of the Year -- Specialty Department & Private Label Stores: Fragrance Exclusive Inc. "Bvlgari Blv Pour Homme"
  • Women's Packaging of the Year -- Chain & Non-Store Venues: Le Club des Createurs De Beaute, USA LLC "Comedie by Michel Klein"
  • Women's Packaging of the Year Specialty, Department & Private Label Stores: Parfums Kenzo "lower by Kenzo"
  • Fragrance Star of the Year: Fragrances Exclusive Inc. "Bvlgari Blv Pour Homme"
  • European Women's Fragrance Star of the Year: Chanel "Coco Mademoiselle"
  • U.S. Bath & Body Star of the Year: Origins Natural Resources "Peace of Mind Sensory Therapy Collection"
  • Most Original Feature By A Magazine: Allure (September) "Scents of Style"
  • U.S. Men's Fragrance Star of the Year - Private Label: Victoria's Secrety Beauty "Very Sexy for Him"
  • U.S. Men's Fragrance Star of the Year - Non-Store Venue: Coty Inc. "001 Coty"
  • U.S. Men's Fragrance Star of the Year - Chain Stores: Coty USA "Adidas Team"
  • U.S. Men's Fragrance Star of the Year - Specialty/Department Store (over 500 Doors): Christian Dior Perfumess "Higher"
  • Essence of Charisma: Bill Clinton
  • U.S. Women's Fragrance Star of the Year - Private Label: Victoria's Secrety Beauty "Pink"
  • U.S. Women's Fragrance Star of the Year - Non-Store Venue: Avon Products "Little Black Dress"
  • U.S. Women's Fragrance Star of the Year - Chain Stores: Coty USA "The Healing Garden Waters"
  • U.S. Women's Fragrance Star of the Year - Specialty/Department Store (over 500 Doors): Chanel "Coco Mademoiselle"
  • U.S. Women's Fragrance Star of the Year - Specialty/Department Store (under 500 Doors): Parfums Kenzo "Flower by Kenzo"
  • The FiFi's are considered to be the "Oscars" of the fragrance industry. Winners are selected by the 1,000 members of the Fragrance Foundation as well as retailers and press.

    The U.S. FiFi's were hosted by Annette Green, president of the Fragrance Foundation, and Tommy Tune, Broadway choreographer and dancer.

    Celebrity presenters included Gene Simmons, Li'l Kim, Jamie Lynn Sigler, Debbie Gibson, Candace Bushnell, Carol Alt and Elaine Stritch.


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