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Coco Chanel Will be Proud
Recent Survey Reveals Wearing Fragrance May Lead to Wealth, Fame and Success

NEW YORK, Aug. 24, 2001 /FW/ -- Coco Chanel was a child of the 20th century, starting her career 1909 as a fashion designer.

At the dawn of the 21st century, Jacques Polge, CHANEL master perfumer, was challenged with the task of creating a fragrance that Coco herself would wear if she were turning 21 in 2001.

The result is COCO Mademoiselle, a new original that combines a fresh oriental with a sparkling top note, rich spicy accents and warm, spicy musk.

To celebrate this new perfume, Chanel commissioned the Harman Atchison Research Group to conduct a survey about fragrance. Of the 1,000 respondents who are all women, 50% were 18-22 while the other 50% were 23-28.

According to the findings, women who wear fragrance are more likely to hope for marriage (60% vs. 53%), wealth (59% vs. 52%) and fame (12% vs. 8%) than women who don't wear fragrance.

What's more, fragrance wearers are more likely to define their generation as powerful and influencing (26% vs. 17%), and likely to be more successful than their parents (39% vs. 32%) than women who don't wear fragrance.

Interesting tidbits from the survey:

  • Both fragrance users and non-fragrance users were raised by both stay-at-home moms and working moms.
  • Fragrance users are twice likely to consider plastic surgery than non-users. (26% vs. 13%)
  • Women with children are more likely to wear fragrance because it makes them feel sexy than women without children (39% vs. 31%).
  • Non-fragrance wears know their way in the kitchen more than fragrance wearers (only 36% cook, vs. 63% of non-fragrance wearers)
  • Fragrance wearers tend to exercise more than non-fragrance wearers.
  • Fragrance wearers described themselves as "creative"
  • Non-fragrance wearers described themselves as "cautious"
  • Of those that wear fragrance, 46% wear it everyday, and 36% wear it several days a week.

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