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J. Crew Introduces Signature Fragrance White Splash
By: Boyd Davis
Photo below: White Splash by J.Crew
Photos courtesy of J.Crew

DALLAS, Nov 1, 2001/ --- Today was a big day for J.Crew. They opened a new store at Madison Avenue in midtown Manhattan and their first ever fragrance for women, White Splash made its debut.

An extension of the so j.crew line, White Splash is a spray perfume infused with an unexpected combination of green foliage and tarragon, balanced by ruby grapefruit, white fleshy nectarine, currant, white floral blossoms and sea notes. Driftwood and sandalwood for the base of the scent which is enhanced by silken musk and amber.

On an announcement by the company, Scott Formby, J.Crew's Creative Director commnented, "The appeal of White Splash comes from the unique composition and the subtlety of the scent. There is something naturally sexy about a fragrance that's not overwhelming."

As of press time, the scent is available only at J.Crew's Manhattan locations. There is a planned nationwide roll-out on November 20th, just in time for the holiday season.

The translucent zip pouch with a cotton grosgrain ribbon packaging will soon fill the shelves of your favorite J.Crew stores.

A full range of White Splash body products are also available: Body Souffle, a light lotion that absorbs quickly for a non-greasy feel, Solid Perfume packaged in a black compact with a mirror, and a Holiday gift set including a full-size bottle of White Splash and a full-size jar of Body Souffle packaged in a gift box with ribbon.

White Splash is also available at the j.crew catalogs and www.jcrew.com

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