We're seeing shades of red from pale fire to deepest wine on all the runways - everywhere from Marc Jacobs' bohemian babes to Galliano's urban warrior women.

And to accessorize? The newest ladylike Prada satchel in wild cherry? Perhaps something with rubies from Bulgari? We're gaga for Gucci's embroidered bags, mad as ever about Manolos ...but there is simply no fashion accessory that is more important than gorgeous haircolor.

Red hair is red hot right now - but Matrix didn't forget that red can be cool...

Introducing SoColor Crystal Cool Reds

3 stunningly lustrous, radiant red violets plus two 2 bright, rich violet reds add up to 5 shades that achieve spotlight-worthy reflective brilliance on even the darkest hair. SoColor's moisturizing honey creme base conditions hair for tremendous shine every time and has made it the #1 choice of salons across America.

Is it your time to shine? Matrix colorists have try-on swatches and color techniques at their disposal to work with you to create your new cool red look. Let your colorist be your guide into the cool world of SoColor Crystal Cool Reds!

SoColor Haircolor is for use by salon professionals only

For more information, please call 1-800-6Matrix or visit www.matrix.com to locate a Matrix salon.