Your hair, like your body, needs to be strong to stay healthy. And like our bodies, most of us overwork our hair. In a healthy hair strand, the outer layer is made up of cuticles that overlap (picture shingles on a roof) and held tightly in place by ceramides, the hair's natural intercellular bonds. Chemical services, heat-styling and brushing lift the cuticles and dissolve the ceramide bonds. In time, the cuticles begin to snap off, leaving hair weak and vulnerable to breaking.

With the Biolage Fortifying Système of Shampoo, Conditioner and Leave-In Treatment, patented Cerafusion technology stops the process where it's at. It bathes weak, over-worked hair in ceramides that bond to weak spots and fill them in. Hair is instantly fortified from roots to ends. You'll see an immediate difference the first time you use it -- and with repeated use, up to 90% less hair breakage in just 10 days.

The Three-Step Workout for Naturally Stronger Hair

The Biolage Fortifying Système of Shampoo, Conditioner and Leave-In Treatment works best when the three products are used together, because each adds more strength giving ceramides to hair.

• Fortifying Shampoo begins fortifying hair as it gently cleanses without drying hair or scalp. (16oz/$8.95)
• Fortifying Conditioner infuses even more ceramides to fortify hair as it deeply conditions. (8oz/$13.95)
• Fortifying Leave-In Treatment adds another infusion of strengthening ceramides as it detangles, defrizzes, and improves manageability. (8oz/$12.95)

So, let us be your source of strength. Try Biolage's Fortifying Système and get stronger without ever setting foot inside a gym!

To find these new Biolage products, consumers can call 1-800-6Matrix or visit www.matrixbeautiful.com to locate a Matrix salon.