NEW YORK, Jul 11, 2002/ FW/ -- There's a reason they say that in summertime "the livin' is easy." Getting dressed is never easier -- a cute bikini, flip-flops and a sexy tiki print sarong cover up are all you'll need. Summer wear is simple, sleek and pared down.

What's tough about summer is summer hair -- add all that humidity to any hair type and you've got frizzies and flyaways. Now you can have sleek summer hair to set off your sleek summer wear -- sleek.look™ smoothing system from Matrix makes it easy.

• Got coarse, highly textured hair that you like to blow dry straight? Try sleek.look and make it happen in half the time.
• Got waves? See them smoothed and improved.
• Already have straight hair? The sleek.look smoothing system will help you get it even straighter and keep it smooth and frizz free.

The co-active ingredients in the 4-step sleek.look system bond together to form an invisible barrier that protects hair from being puffed out by humidity. Use all four steps to help lock in a sleek, long-lasting look that won't be ruined by hot weather.

Each sleek.look product is safe for chemically processed and color treated hair.

Sleek summer wear + sleek summer hair = you looking great all summer long!

(And don't forget to take along sleek.look waterfree lockdown spray in your beach bag!)

• sleek.look shampoo -- 13.5 oz./$9.95
  sleek.look conditioner -- 13.5 oz./$10.95
  sleek.look styling cremes in lite and extreme formulas -- 5.1 oz./$12.95
  sleek.look waterfree lockdown spray -- 4.2 oz./$12.95



• Matrix products are only available in salons. To locate a Matrix salon, consumers can call 1-800-6Matrix or visit www.matrix.com.