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Ben Sherman Set to Launch Women's Line in US
By: Jenny Bailly

NEW YORK, Aug 15, 2002/ --- Ben Sherman is launching its women's collection in the U.S. for spring 2003.

Following the success of its men's sportswear collection in the American market - it more than doubled its sales here last year -- the British brand is ready to expand stateside.

The London-based company has already sold its women's line in Europe for several seasons.

"We have pioneered the men's market here in the States, and are well-positioned to enter the women's market and be very successful," says Michael Buckley, CEO of Ben Sherman North America.

The women's range, a full line of sportswear that includes Ben Sherman's signature woven shirts as well as a full denim collection, will be showcased at MAGIC and hit U.S. stores in January.

A spokeswoman says major American retailers like Nordstrom and Urban Outfitters, who currently carry the brand's men's offerings, are already interested in the collection.

The company is also looking to open its own retail outlets in New York and Los Angeles, hopefully in the new year.

Ben Sherman started making his famous shirts from a small factory in Brighton in the late 1950s.

Along with Hush Puppies and pork pie hats, they became part of the Mod uniform of the mid-'60s.

Major music phenoms like The Beatles, The Rolling Stones and The Who all sported them and solidified their must-have status.

The Ben Sherman brand is now the fourth largest casual wear brand in the UK.

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