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WSJ Europe Lauds Burberry's Bravo
By: Jenny Bailly
NEW YORK, Feb 28, 2002/ --- Rose Marie Bravo has been named the most successful woman in
European business by the Wall Street Journal Europe. The Burberry chief, who has boosted
sales immensely in her four years at the helm of the plaid purveyor, shares her place at
the top of the list with Sari Baldauf, president of Finland's Nokia Networks.
Burberry most recently reported a 30 percent sales increase for the six months ended
September 30.
"Bravo knows a thing or two about plaid. But you could never accuse her of being square,"
the ever-witty Wall Street Journal quips. It goes on to praise her for taking a "backwater
brand favored by vacationing Asian tourists in need of a raincoat in London" and expanding
both its customer base and product lines. Burberry is now successfully hocking everything
from shoes to swimwear to doggie sweaters.
Although some have expressed doubts about the timing, the company will still move forward
with its planned partial floatation this June. Other fashion brands, namely Prada, have
delayed their own similar plans. "If Ms. Bravo can successfully pull off a floatation of
the company amid the general luxury goods slump, fears that Burberry's hipness is just a
trend could be cleaned out of the closet for good," hypothesizes the financial paper,
throwing in another fashion witticism for good measure.
On this side of the pond, Burberry's comeback queen - and a native New Yorker - has also
been named the year's top CEO in Time magazine's upcoming fashion edition.
Other fashion businesswomen also fared well in the European Journal's recent rankings.
Pringle CEO Kim Winser ranked ninth, sharing that place with Gail Rebuck, head of Random
House. YSL Beaute president Chantal Roos came in just shy of the top ten, at number 11.
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