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Kelly Clarkson Unveiled: America's First 'Idol' Debuts New Candies Ad

Kelly Clarkson NEW YORK, Aug 28, 2003/ FW/ --- As reported last July, America's first 'Idol' Kelly Clarkson had been signed by Candies as its new spokesperson.

Yesterday, the Texas native unveiled her new print ad for Candies at a press conference held at Candie's Inc. Times Square Headquarters.

Commenting on the Candie's ad, which shows America's "Idol" being "idle" in the bathtub, Kelly Clarkson, stated, "It's on the sexy and glamorous side, with diamonds and bubbles everywhere. I don't like to be pigeonholed, and I love Candie's because they never pigeonhole people in their campaigns."

Kelly, whose 'Miss Independent' video is nominated at the 2003 MTV Video Music Awards for Best Pop Pop Video, follows in the footsteps of previous Candie's celebrity spokeswomen such as, Destiny's Child, Ashanti, and Kelly Osbourne who are also MTV nominees and winners.

"We had so much fun with Kelly Clarkson; she's such a Candie's girl," stated Dari Marder, Creative Director, Candie's, Inc. "We hope that this Kelly ad will become as iconic as some of our previous campaigns featuring stars like Jenny McCarthy and Alyssa Milano. It's playful, sexy and taps into 'right- this- moment' pop culture."

The print ad will break in October issues of Instyle, Cosmopolitan, YM, Seventeen, Teen People and Teen Vogue.

This is the first such endorsement for Ms. Clarkson, who was propelled into fame when she became America's first "Idol." Kelly's debut album, Thankful, the smash RCA/19 Entertainment release has been certified platinum by the R.I.A.A., and entered the Billboard Top 200 album chart at No. 1.

The campaign was shot by famed photographer Davis Factor, styled by Phillip Bloch, and created by Candie's in-house advertising agency.

(Photo of Kelly Clarkson courtesy of Candies via PRNewsFoto)

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