The new collection will debut at MAGIC later this month.

The Tale of the Tape offers pieces like the Hotel Lobby velour sleeveless hoodie and pant, the Slip 'n Move tank and short, and the Big Bear Training Camp warm-up.

There are also poolside looks in terry, and denim jackets and pants.

Special details include rubber stylized "E" tees; the "Linticular" sleeveless version projects a three-dimensional virtual logo with a fighter's image.

Everlast has manufactured sports equipment and apparel since 1910, and has been particularly aligned with the world of boxing.

Heavyweight contenders Jameel McCline and Chris Byrd will join Everlast in promoting its latest line at MAGIC and Sugar Ray Leonard will make an appearance to sign autographs on the second day of the show.

"In staying ahead of the times, Everlast continues to deliver fresh, hip and functional apparel to meet the demands of today's young and active fashion-forward customers," said Everlast Chairman and CEO George Q. Horowitz in a statement.

Horowitz also revealed that the company has created an entire Urban division to help manage and market the line.

Everlast's New York City headquarters will open a new showroom exclusively for the Urban collection.

"By staying true to the Everlast heritage of quality and durability, we have been able to consistently introduce new collections that are always well-received by retailers and consumers alike," said Horowtiz.

"Together with our newly created Urban division, we are confident that our Urban line will also be a hit."

Earlier this year, Everlast unveiled b. Everlast, a sportswear line co-branded with Agnes b. It bowed in U.S. Agnes b. stores in June. The line includes hooded sweatshirts, skirts, pants and a hooded robe inspired by Everlast's signature boxing robe.

Everlast saw its profits rise 34.1 percent last year, to more than $18 million.

Sales were up 43.5 percent, to $52.95 million.