FUBU Goes Home
By: Jenny Bailly
NEW YORK, Mar 25, 2002/ --- Sportswear brand FUBU is going home.
The company has just inked a long-term home textile licensing agreement with Haywin Textile
Products, Inc., and will launch its first Home Collection for fall 2002.
Who would've thought that FUBU, which came on the scene with its urban sensibility back in
1992, would be dealing in duvets and decorative pillows? But the time has apparently come
to go the way of Calvin and Ralph and break into the bedding biz.
The Home Collection by FUBU will also produce a bath collection and a beach collection.
These lines will include towels, shower curtains and soap dishes - all guaranteed to offer
"the expected FUBU sleekness." The beach merchandise will be previewed this spring.
Licensed FUBU products already include shoes, bags, watches and fragrance. The company
describes this latest move as "a natural progression."
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