On its second month of increasing sale, the San Francisco-based retailer wants to make sure that the growth momentum is sustained.

With their customers having a strong emotional connection to the Gap and Banana Republic brands, the company wants to keep on building that relationship.

Leo Burnett will work with Gap and Banana Republic to conduct consumer research, further refine brand positioning and develop longer-term marketing strategies.

"Leo Burnett will help us better understand how customers feel about our brands, and the many ways in which we can enhance their relationship with Gap and Banana Republic," commented Gap Inc. President and Chief Executive Officer Paul Pressler.