The magazine, Lifetime, will launch as a bimonthly in March 2003 with a rate base of 500,000 and will go monthly starting with the September 2003 issue.

Lifetime magazine, which carries the tagline "Real Life. Real Women," will extend the enormous success of LIFETIME's franchise, translating its mission to entertain, inform and support women to the printed page while maintaining its own clear identity.

The magazine will cover fashion, beauty, food, decorating, health and news, and will merge heartfelt storytelling with entertainment, inspiration, information and advocacy.

The partnership will present many synergistic opportunities for the magazine, which will be promoted both on LIFETIME's cable channels - including LIFETIME, LIFETIME Movie Network, and LIFETIME Real Women - and online at www.lifetimetv.com.

In addition, Hearst will have the ability to create direct mail campaigns and cross-marketing programs with some of its other women's titles, which include Country Living; Good Housekeeping; O, The Oprah Magazine; Redbook and Victoria.

On the advertising front, Lifetime magazine will present numerous multiplatform opportunities that can include print, on-air, and online components.

The magazine will be headquartered at Hearst offices in New York with a fully dedicated publishing, editorial and circulation team.

"This is a wonderful brand extension for LIFETIME and a tremendous opportunity to bring these powerful and trusted media companies together to give women more of the entertainment, information, service and support that they count on us to deliver," said Carole Black, president and CEO, Lifetime Entertainment Services.

"We could not ask for a better partner than Hearst, whose track record with women's magazines is unparalleled."

"From our experience, we know that a television powerhouse brand can translate wonderfully well into a magazine," said Cathleen P. Black, president, Hearst Magazines.

"Lifetime will be the first women's magazine to focus on the powerful stories women love to share with one another, as well as the only magazine edited exclusively for a mainstream audience of women in their 30s. Hearst and LIFETIME have enjoyed an 18-year relationship and we believe that now is the time to build on the overwhelming success of LIFETIME and bring its unique passion and purpose to a print format."

Sally Koslow, a seasoned editor of women's magazines, will be the editor-in-chief of Lifetime. Koslow was the editor-in-chief of McCall's from 1994 until its final issue in 2001.

Previously, she was editor-in-chief of special interest publications for The New York Times' Women's Magazines and, before that, senior editor of Woman's Day. Lifetime's publisher will be named in the near future.

The magazine will contain content based on LIFETIME programming such as Intimate Portrait, as well as features connected to the theme of the monthly LIFETIME Original Movies and important women's issues being covered on the network and Web site that particular month.

In addition, Lifetime magazine will include a host of original content on topics ranging from real-life fashion and beauty to psychology, relationships and health issues.