Metrosexuals: The Future of Men?
New survey examines the Attitudes and Ambitions of 21st Century Man
Photo below: David Beckham and wife Victoria during the MTV Awards
Photo by Reuters
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DALLAS, Jul 22, 2003/ FW/ --- How can you spot a metrosexual?
The best way to answer the question is give an example. David Beckham, football star
and fashion icon is the ultimate metrosexual pinup.
So, is David Beckham the metrosexual role model? Probably not. On a survey conducted by
the same group, British males see Sean Connery as a good male role model.
But is it Sean Connery's James Bond, or the Sean Connery who had the courage to wear
ruffles at the Academy Awards?
Probably, a combination of both, and most likely, it is the person called Sean Connery
and not any of the characters he played.
And if we think about it, 'James Bond' the character created by Ian Fleming has also
changed. Pierce Brosnan, the current James Bond had made him more sensitive and more
in touch with the 'females'.
So, if a popular mythical character like James Bond, a symbol of male machismo is changing
with the times, it means that the general male populace has changed long before him.
The survey results reinforce that assumption. Here are some of the findings:
Men's dreams are changing.
The Euro RSCG survey asked respondents what
they would opt for if a genie could grant them "only one wish." Choices
included such dreams as being proclaimed a national hero, heading up a
major corporation, and being a Major League sports star.
What just overtwo-thirds of the men chose was not riches or fame or glory, but love,
family, and friendship.
More than a third (35%) want more than anything
"to grow old with a woman I love." Next was "to have happy, healthy
kids" (22%), followed by "to have a circle of friends who support me
unconditionally and whose company I enjoy" (10%).
Only 8% dreamed of
heading a Fortune 500 company, with most of those coming from the
under-30 and childless cohorts.
Men no longer find sexual freedom universally enthralling.
When asked to rate the appeal of each of 13 dream scenarios, a bare majority (52%)
indicated that they find the option of "a wherever/whenever affair with
my dream woman" appealing, while 32% considered it somewhat or very
unappealing.
Least likely to go for the bait were men aged 30 and over
and men with children in the home.
Men are increasingly comfortable describing themselves in emotional terms.
When asked to choose from a list of approximately three dozen
words, only 20% of the male sample described themselves as "sexy"
-- but 46% consider themselves "romantic."
The word today's men are
most apt to assign to themselves: "caring," selected by 74% of
respondents.
In the business world, good grooming is essential for men today, according to 89% of
the male respondents.
Perhaps that's why nearly
half the sample (49%) contend there's nothing wrong with a man getting
a facial or manicure.
And whatever happened to male chauvinism?
While 15% of men surveyed think that the average woman doesn't bring as much value to the
workplace as the average man, more than four times as many men disagree
with that assertion (63%), including 36% who strongly disagree.
Moreover, if given the opportunity to reach back into history and
cancel the women's movement, only 12% of the men surveyed would opt to
do so, while 76% would not.
That will come as a surprise to the female
respondents, 29% of whom thought the average man their age would be
happy to erase all traces of the women's movement.
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