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Metrosexuals: The Future of Men?
New survey examines the Attitudes and Ambitions of 21st Century Man
Photo below: David Beckham and wife Victoria during the MTV Awards
Photo by Reuters

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David Beckham DALLAS, Jul 22, 2003/ FW/ --- How can you spot a metrosexual?

The best way to answer the question is give an example. David Beckham, football star and fashion icon is the ultimate metrosexual pinup.

So, is David Beckham the metrosexual role model? Probably not. On a survey conducted by the same group, British males see Sean Connery as a good male role model.

But is it Sean Connery's James Bond, or the Sean Connery who had the courage to wear ruffles at the Academy Awards?

Probably, a combination of both, and most likely, it is the person called Sean Connery and not any of the characters he played.

And if we think about it, 'James Bond' the character created by Ian Fleming has also changed. Pierce Brosnan, the current James Bond had made him more sensitive and more in touch with the 'females'.

So, if a popular mythical character like James Bond, a symbol of male machismo is changing with the times, it means that the general male populace has changed long before him.

The survey results reinforce that assumption. Here are some of the findings:

  • Men's dreams are changing.
  • The Euro RSCG survey asked respondents what they would opt for if a genie could grant them "only one wish." Choices included such dreams as being proclaimed a national hero, heading up a major corporation, and being a Major League sports star.

    What just overtwo-thirds of the men chose was not riches or fame or glory, but love, family, and friendship.

    More than a third (35%) want more than anything "to grow old with a woman I love." Next was "to have happy, healthy kids" (22%), followed by "to have a circle of friends who support me unconditionally and whose company I enjoy" (10%).

    Only 8% dreamed of heading a Fortune 500 company, with most of those coming from the under-30 and childless cohorts.

  • Men no longer find sexual freedom universally enthralling.
  • When asked to rate the appeal of each of 13 dream scenarios, a bare majority (52%) indicated that they find the option of "a wherever/whenever affair with my dream woman" appealing, while 32% considered it somewhat or very unappealing.

    Least likely to go for the bait were men aged 30 and over and men with children in the home.

  • Men are increasingly comfortable describing themselves in emotional terms.
  • When asked to choose from a list of approximately three dozen words, only 20% of the male sample described themselves as "sexy" -- but 46% consider themselves "romantic."

    The word today's men are most apt to assign to themselves: "caring," selected by 74% of respondents.

  • In the business world, good grooming is essential for men today, according to 89% of the male respondents.
  • Perhaps that's why nearly half the sample (49%) contend there's nothing wrong with a man getting a facial or manicure.

  • And whatever happened to male chauvinism?
  • While 15% of men surveyed think that the average woman doesn't bring as much value to the workplace as the average man, more than four times as many men disagree with that assertion (63%), including 36% who strongly disagree.

    Moreover, if given the opportunity to reach back into history and cancel the women's movement, only 12% of the men surveyed would opt to do so, while 76% would not.

    That will come as a surprise to the female respondents, 29% of whom thought the average man their age would be happy to erase all traces of the women's movement.

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