Beginning Saturday night (March 23rd) Bratz™ wearing GloGear™ can be seen high atop overlooking Tinseltown on their very own billboards (see picture art) at the corner of Sunset Blvd. and Highland Ave., one block away from where the Oscars® will take place at the brand new Kodak Theatre on Sunday, March 24.

A second stylin' sign lights up the town at Sunset and LaBrea Ave, also in Hollywood.

"MGA is thrilled that the Bratz™ have arrived in Hollywood for this very special event weekend wearing funky fashions accented by cool light-up GloGear™ jewelry," said MGA Entertainment's CEO Isaac Larian. He added, "The Bratz™ style is an inspiration to tween girls all around the world."

"We are excited to 'outfit' the Bratz™, one of the hottest doll collections around, which are known for their unique style and fashion awareness," said Lance Kushner, President of Yanova. "GloGear™ adds a new dimension to their personalized style, just as it has with so many celebrities who've worn them at past award shows as well as fans of our light-up jewelry."

The MGA Entertainment / Yanova agreement includes Bratz™ licensed GloGear™; Patented battery powered light-up jewelry featuring the likenesses of the Bratz™, along with light-up shapes such as stars and other icons.

Yasmin, Cloe, Sasha, and Jade; The BratzPack™ (www.bratzpack.com) were the winners of the People's Choice Toy of the Year award, held recently in New York City.

These four funky, fully articulated fashion dolls sport all of the style and flair of today's alternative fashion culture. New for Spring 2002: Beach Party Bratz™, a limited edition sporting cool summertime fashions and accessories, as well as a refresh to the original 2001 Bratz™ doll line that includes all new springtime fashions and looks.

Coming soon to retail, exciting Bratz™ licensed products for girls ages 7 to 12, ranging from fashion-inspired apparel to lifestyle accessories, all created with today's tween fashion attitude in mind.