Daniel Brewster, president and CEO of Rosie publisher Gruner + Jahr, announced that Toepfer will be the new editor-in-chief of the magazine, effective July 8.

Toepfer replaces Cathy Cavender, who will be leaving the company after only a little more than a year on the job.

Cavender oversaw the magazine's transition from McCall's to a Rosie O'Donnell vehicle in spring 2001.

The new title flourished initially, but newsstand sales have fallen in recent months.

Gruner + Jahr hopes Toepfer will be able to bring them back up again with her People-trained publishing savvy.

"Susan's editorial instincts earned her a reputation as someone who can deliver a big cover story.

The success of Rosie will only be enhanced by Susan's sense of a magazine's power to inform and entertain," said Brewster in his statement.

"I'm delighted to be joining such an exciting and growing company as Gruner + Jahr USA and to be given the opportunity to take Rosie magazine to the next level of success," said Toepfer.

"Rosie has created a wonderful dialogue with women about what matters in their lives. It's a dialogue filled with tremendous honesty, heart and humor. I can't wait to be part of this conversation."