Teaming up with Teen Vogue and 4 senior accessory design students from the Fashion Institute of Technology, Dooney & Bourke formed the 'IT' team.

The group then headed directly to Milan for inspiration.

The whirlwind week itinerary included trade shows devoted to handbags and leather factory visits, a trip to Switzerland to design the zipper, design meetings, and down time for some personal shopping.

The result is the "It bag" Collection.

The colorful new collection is composed of six new styles and will be the first in its class to be directed specifically to Dooney & Bourke's teen market.

Scheduled to hit Dooney & Bourke retail boutiques for Fall 2003, they will also be available at department stores such as Macy's, Bloomingdales, Nordstrom, and May Co.

Dooney & Bourke will support the collection with a print ad campaign featuring up-and-coming actress, Mischa Barton, star of this fall's FOX television series "The O.C."

The ad will launch in Teen VOGUE's August/September issue and will run through the end of the year.