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Indecent Exposure? Not Quite, Say Feds of Victoria's Secret's Primetime Debut
By: Jenny Bailly
NEW YORK, Mar 25, 2002/ --- Prance away, says the Federal Communications Commission to the
scantily clad runway models of Victoria's Secret. The agency has finally delivered its
ruling on the lingerie purveyor's contentious fashion show that aired on ABC last November.
When Victoria's Secret's one-hour "Christmas Dreams and Fantasies" fashion show hit the
airwaves it drew about 12.4 million viewers, but also garnered its fair share of complaints.
It was a television first; the year before, it aired its sexy show only on the Internet.
In the days following the broadcast, the FCC received hundreds of calls and emails from people
offended by the primetime premiere of models like Tyra Banks and Anouck Lepere wearing
ensembles that included white leather corsets and lace thongs. The $5 million show was
taped in New York's Bryant Park.
Today, in a letter to the complainants, the FCC said, "You have not demonstrated that the
sexual aspects of the material were, in context, so graphic or explicit as to be patently
offensive." Charles Kelley, head of the FCC's investigations and hearings division, also
wrote, "While we understand that you are offended by the programming described, it does not
appear that we have any basis for action at this time."
The show's provocative promotions touched a nerve with many viewers as well. None was
particularly subtle, and most pictured barely dressed models rolling around in silky sheets.
One depicted a woman, breasts pushed to the sky, drinking from a bottle of milk and letting
a few white, creamy droplets fall on her bronzed chest.
The Victoria's Secret broadcast was rated TV-14, inappropriate for children under 14. Many
still thought the program was too early in the evening though. The FCC limits indecent speech
to between 10pm and 6am and labels material "indecent" if it "in context, depicts or describes
sexual or excretory activities or organs in a patently offensive manner as measured by
contemporary community standards for the broadcast medium."
ABC said in a statement at the time: "This special was approved by our Broadcast Standards
and Practices department and aired with a TV-14 parental label. As with any other program,
viewers have a choice to tune in, or not."
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