French Court Thwarts Pinault's Sale of YSL Atelier
By Karl Treacy
PARIS, June 21, 2002/ --- In the eternal war between the industrialist and the artisan,
the latter group has gained the upper hand, at least for now.
The workers' union at the Yves Saint Laurent Haute Couture atelier was victorious Tuesday
in its court battle with billionaire businessman Francois Pinault, whose Artemis holding
company owns YSL Haute Couture.
The Tribunal de Grande Instance rejected Pinault's attempt to force the staff to accept
the sale of the house to French businessman Patrice Bouygues, who planned to farm the
workers out as subcontractors for other couturiers.
In addition, the court ordered Artemis to dole out about $2,500 to the workers' committee
and YSL Haute Couture.
Pinault sold the loss-making operation to Bouygues for a token Euro in March, and has faced
a series of angry protests from the atelier workers ever since. He plans to appeal the
French court's ruling.
The $2,500 in compensation may be mere pocket change for a man of Pinault's considerable
wealth -- counting Gucci, Le Printemps department store and Christie's auction house among
his interests -- but to be thwarted in his ambitions by a workers union of 150 people must
be a blow to his ego.
All 150 atelier workers, as well as Yves Saint Laurent's long-time business partner Pierre
Berge, were in the courtroom for the decision.
Berge was once famously recorded at a fashion show bemoaning Pinault's takeover of the YSL
brand and pleading with LVMH boss Bernard Arnault to "Get us out of this mess!"
Bouygues has, for the past couple of months, been discussing plans to develop the YSL
couture house on Avenue Marceau into a multi-brand base where the skilled YSL staff would
work for five young couturiers.
Unfortunately for Bouygues, yesterday's court ruling is yet another setback.
Meanwhile, the Paris fashion set is waiting with baited breath to see what the next move
will be.
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