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Celine Dion Unveils Her First Perfume
World's Best-Selling Recording Artist Finds a New Way to Touch Fans
Photo below: Celine Dion at the launch of Celine Dion Parfums
Photo courtesy of Coty

Click here to watch video of Celine Dion unveiling her new line of fragrances with Coty, Celine Dion Parfums.

Feb 4, 2003/ FW/ --- Celine Dion has won over the world with her voice, but can she do the same with her new line of fragrances?

Celine Dion

Last Friday, January 31, Coty Beauty and Celine Dion, unveiled the launch of Celine Dion Parfums, a collection of eau de toilette, body lotion and shower gel.

The collection will launch on March 25th to coincide with the opening of Celine's Las Vegas show.

With Celine Dion Parfums, Coty celebrates the essence of Celine -- her captivating voice, strength, passion, beauty, and spirit. "Celine Dion has an immediate emotional connection with consumers," says Eric Thoreux, President, Coty Beauty, Americas. "Her voice has a classic timelessness, while as an artist, wife and mother, she embodies the values of today's woman. Like her music, the fragrance of Celine Dion inspires your passion for love and your spirit for life: her strength, confidence and determination encourage you to fulfill your dreams."

The Celine Dion Parfums collection contains an inspiring blend of light, luscious florals including water lily, orange blossom and exotic Tiare flower. Balanced with warm, rich amber, sheer musk and pristine blonde woods, the result is a scent that is perfect for everyday, yet still sophisticated enough for special occasions. "I think fragrance is such a special and intimate pleasure -- a unique way of expressing oneself. I want my fragrance to bring joy and inspire us all to seize the day and live life to its fullest. I believe that this scent truly expresses who I am and I hope that women will love it as much as I do," says Celine.

The Celine Dion Parfums bottle design is strong yet feminine, a classic shape that "sits nicely in your hand." The elegant facets on the sides reflect light and allow the beauty of the fragrance to shine through.

In creating the fragrance, Celine wanted to convey her own spirit, confidence and passion about life, love and family. "I like to believe my music touches people in a positive way and my hope is that this fragrance will be an extension of that," says Celine.

Celine Dion Parfums will be launched in bridge department stores such as JC Penney, Sears and Kohl's, as well as in specialty retailers. Over time, distribution will broaden. The fragrance will launch in European countries in both the spring and fall of this year. The eau de toilette will be offered in .5 oz, 1.7 oz and 3.4 oz sizes with a manufacturer's suggested retail price ranging from $20.00 - $44.00. In addition Celine Dion Parfums body lotion and shower gel will be available in 6.7 oz tubes, each with a manufacturer's suggested retail price of $12.50.

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