Jul 4, 2003/ FW/-- Women spend an average of 5 and 25 thousand dollars a year on color, cuts and products.

But that money could be washed down the drain when chlorine, saltwater, humidity and, most of all, sunshine can seriously damage hair.

Pool and seawater along with humidity, sweat and sun exposure don't just take a toll on your skin, they cause loss of moisture and damage to your hair follicles - leaving dry, lifeless locks.

For the majority of women who invest in hair processes like coloring, straightening or perms, it's like throwing money out the window.

Staying indoors would be the best way to protect your hair, but that's probably not an option.

Instead, cover your hair with a hat or scarf when you hit the beach and apply a leave-in conditioner to keep hair moisturized in the sun.

Another new, increasingly popular option is taking a daily vitamin supplement designed to keep hair healthy and shiny. The natural minerals found in the supplements also promote hair growth.

Whether you cover it up or treat it from the inside out, make sure you take care of your hair this summer. Don't let the summer sun cramp your style.

For more information about EluHair, call 800-365-4767.