PURE TIFFANY wears its legacy lightly, like sleek fluid Tiffany diamonds and platinum cool against the skin, and luminous pearls sliding on silk.

These gems and precious metals are defining elements of Tiffany's heritage as America's premier jeweler.

Their effortless glamour and chic are reflected in the sparkling facets of PURE TIFFANY: fresh cut magnolia, Indian tuberose, bergamot, and sensual woods that bloom in a wider world of lush sensations -- lilac mingled with silvery moonlight, exotic jasmine, and cascades of water lilies.

The collection's elegant bottles, faceted like jewels, and gleaming metallic finish, are created in the clean, classic expression of Tiffany design. The packaging, too, takes on a new dimension, with an innovative magnetic closing that underscores the scent's strong statement of luxury and assured femininity.

"New PURE TIFFANY distills the incomparable beauty of Tiffany jewels in a fragrance of great clarity and femininity," said Nancy Kanterman, Tiffany & Co. vice president of fragrance. "We think the scent's light, modern touch will appeal to today's refined, self-confident woman."

PURE TIFFANY follows in the great fragrance tradition established with TIFFANY® Parfum, the company's signature fragrance. The latest addition introduces a new generation of style and originality to the fragrance realm. And with this young, spirited PURE TIFFANY scent, the dream of dressing in the world's most fabulous jewels comes fully and spontaneously alive.

The PURE TIFFANY collection is available exclusively at Tiffany & Co. stores worldwide. For more information, call 800-526-0649 or access tiffany.com.