In the same manner as its predecessor, A*MEN, which is sold in the United States, Canada and countries in the Middle East, under the commercial name under the name Angel Men, B*MEN is championed by its own intergalactic comic book hero.

This fragrance is made from woody scents and amber, and has citrus facets to it.

These elements were skilfully combined by expert perfumers to create a sophisticated, masculine and straightforward scent as the perfect compliment to the first men’s fragrance line.

On a visual level B*MEN, also the name the new fragrance’s emblematic hero, is cut from the same intergalactic cloth as heroes featured in the Marvel Universe. As a kid growing up, Thierry Mugler was an avid reader of comic books. Among his favourites were the star-bound adventures of the Silver Sulfer.

“What has always fascinated me about comic books is their constant ability to transport us into a supernatural universe”, says Thierry Mugler.

Throughout his career, Mr. Mugler has always kept close to universe of comic books. They have always inspired him and have been a constant source of personal creativity for him. That was amazingly evident in his work and particularly in his beautiful ready-to-wear line and his audacious haute couture collections.

The fragrance line’s hero is a character gifted with exceptional powers. He is characterised by power, strength and determination. Mugler wanted a hero to be perceived as the saviour of humanity and the protector of a world in peril.

The new B*MEN range is colourful, invigorating and electric. It is a complimentary range to the A*Men range. This latest line includes the B*Men fragrance, a deodorant stick and an integral shampoo used for both the hair and as a body wash.