Beyoncé Knowles Chosen As Spokesperson for Tommy Hilfiger's New Fragrance
Multi-Platinum Superstar Beyoncé Knowles and Tommy Hilfiger Toiletries to Launch New Fragrance
Jan 24, 2004/ FW/ --- Tommy Hilfiger Toiletries, a division of The Estée Lauder Companies (NYSE:EL),
and Tommy Hilfiger USA, Inc., a wholly owned subsidiary of Tommy Hilfiger
Corporation (NYSE: TOM), announced today that they will team with music icon
Beyoncé Knowles in a multi-year deal.
The agreement establishes Ms. Knowles, a
best-selling recording artist and the lead singer of the group Destiny's Child,
as the spokesperson for a new fragrance slated for a global launch in the fall.
Terms of the deal were not disclosed.
"Beyoncé is a true star," said Tommy Hilfiger, Honorary Chairman and
Principal Designer of Tommy Hilfiger U.S.A., Inc. "Not only is she extremely
talented and beautiful, but she is sophisticated, intelligent and charming. Her
career is serious, professional and on the rise."
"In addition to being an internationally acclaimed musician, Beyoncé is truly
one of the world's most admired women," said Fabrice Weber, President of Aramis
and Designer Fragrances.
"She epitomizes the qualities that so many of our
consumers aspire to - she's independent, sexy and true to herself, but her
warmth and vulnerability also come through. That's a potent combination, whether
you're talking about a music icon or marketing a fragrance."
"Beyoncé brings an exciting new spirit to our Company and particularly to the
Tommy Hilfiger Toiletries franchise," said Patrick Bousquet-Chavanne, Group
President of The Estée Lauder Companies. "She has a universal appeal that will
help take the Tommy Hilfiger fragrance business to the next level. We are
thrilled to be entering into this partnership with Beyoncé and look forward to
collaborating with her for many years to come."
"Throughout my career, I have been lucky to work with the best in the
business - first the music business and now the beauty business," said Beyoncé
Knowles. "I love fragrance, so this new relationship with Tommy Hilfiger
Toiletries is the fulfillment of one of my dreams. I can't wait to get started."
Since 1995, Tommy Hilfiger Toiletries has produced fragrances and body
products under license that reflect the all-American lifestyle themes of
designer Tommy Hilfiger.
It is part of The Aramis and Designer Fragrances
division of The Estée Lauder Companies, which creates and markets fine and
designer fragrances and skin care under the Aramis and Lab Series names.
The
Estée Lauder Companies is one of the world's leading manufacturers and marketers
of quality skin care, makeup, fragrance and hair care products.
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