DALLAS, Dec 9, 2005/ FW/ --- Italian couturier Giorgio Armani is fully embracing the internet with the launch of www.giorgioarmanibeauty.com, an e-commerce site that will hold the entire collection of fragrances and cosmetics from the Giorgio Armani group.

"I am approaching the launch of this website with the same attention to detail and the same commitment as when I open a new boutique. This, however, is our virtual store and it has been designed to take advantage of all the benefits that the Internet now offers in terms of communication and commerce," Mr. Armani said in a statement.

Designed with usability in mind, www.giorgioarmanibeauty.com has top and side navigation bars for easy access. Everything can be reached with one or two click(s) of the mouse, a very important feature for a usable website.

The surfer can use the drop-down box to browse the collection, or click on the ‘Cosmetics’ and/or ‘Fragrances’ link to see the whole collection for each category, functioning as a ‘Beauty Bar’ like when you go to a department store and can see all the products on the shelves.

There is also a ‘What’s New’ section that features the latest products from Armani Beauty while the ‘Advisor’ section has tips from Tim Quinn, Armani Celebrity Face Make-up Artist, on how to apply make up. You can also create your ‘own’ Armani look if you follow the step-by-step make up tips.

When you’re done, one quick click, adds the entire grouping of products that was used to create the look you chose in your shopping cart.

In addition, customers will have the opportunity to preview story collections and purchase exclusives on the site. The first exclusive will be the Hollywood palette, which will be offered on the website after the Golden Globe Awards mid-January, yet will not be on retail counters until February.

The launch of the Armani Beauty website demonstrates Mr. Armani’s commitment to embrace fashion and beauty within the online sphere.