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Celine Dion Has Another Hit With ‘Belong,’ A New Scent
By: Heide Winkenwerder
Photo below: Celine Dion (file photo)

LOS ANGELES, Mar 25, 2005/ FW/ --- At the heels of her successful eponymous fragrance, Celine Dion adds another scent to the line, ‘Belong,’ and it is already available in stores.

Described as an everyday perfume that “celebrates the everyday moments in Celine’s extraordinary life, the scent is based on Hinoki Wood, which is commonly used to build Buddhist temples. It is mixed with Sherry Baby Orchid, Crystal Peony and Cotton Flower together with Red Pepper Berries, Bergamot and Watery Pineapple.

"This fragrance is about celebrating life," said Celine in a statement.

"Let the world see the real you and always belong to the moment. It's about a woman's inner beauty, her confidence, her passion, and her sensuality. It's the way I like to feel about myself," she added.

Celine was involved in every aspect of the development of Belong from the design of the bottle, to the scent itself.

Even the packaging of Belong has Celine's personal influence. The bottle is an elegant pentagon shape representing Celine's lucky number five, a theme carried throughout the Celine Dion Parfums brand.

The glass bottle is topped off by a floating shiny, silver cap and collar decorated with Celine's name to add an individual touch. The outer packaging is a vibrant violet color with accents of white and orange, communicating the joyfulness of the concept, while the transparency of the fragrance reinforces its purity.

Celine Dion Parfums Belong is available in department stores such as JCPenney, Sears, Ulta and Kohl's.

The eau de toilette will be offered in .5 oz, 1.7 oz and 3.4 oz bottles with a suggested retail price of $20, $35 and $48, respectively. In addition, Belong will offer a body lotion for $12.50 SRP and a shimmer powder for $16 SRP.

For further information, please visit www.celinedionbeauty.com


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