Calvin Klein Launches Beauty Line
By: Michelle Taylor
Photo courtesy of Calvin Klein
MILAN, Sep 19, 2005/ FW/ --- Last week during New York fashion week Calvin Klein announced their future intentions to beautify the world.
Calvin Klein Inc, a Phillips-Van Heusen company, recently concluded a strategic licensing agreement with cosmetic giant Markwins Holding Company International (Markwins). Markwins is one of the top ten cosmetic producers in the United States and among the top twenty worldwide with its headquarters based in Los Angeles.
Due to hit the market in the spring of 2007 in the US, Europe and in some parts of the Orient, ck Calvin Klein Beauty will be consistent with the bridge clothing and accessories line. Fabien Baron will design the packaging in collaboration with the Calvin Klein Inc internal advertising agency CRK.
With over 300 products in a compete colour and texture range from foundations and powders to lipsticks, eyeshadows and gloss, there will also be special attention given to skin products due for launch in 2008 along with a premium collection and limited edition series of products specific to special seasons throughout the year.
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