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Heather Graham’s Latest Starring Role: ‘Mane Attraction In 100% Color’
By: Heide Winkenwerder
Photo below: Garnier 100% Color print ad featuring Heather Graham
Photos courtesy of Garnier 100% Color

LOS ANGELES, Apr 13, 2005/ FW/ --- We love Heather Graham on and off screen for her beautiful smile and golden hair. Next month, we will be seeing more of her as she debuts as Garnier 100% Color ‘mane attraction’ for the company’s advertising campaign.

Graham who is currently filming “Cake” and “Mary,” both films set to be released this year leads a very hectic schedule.

“I travel the world a lot in my work, and I see Garnier everywhere—it’s such a powerhouse. I am thrilled to be associated with such a fun brand as Garnier 100% Color,” the actress said.

Though this is Garnier 100% Color’s first foray into celebrity endorsement for a beauty product, Garnier already has Sarah Jessica Parker representing Garnier Nutrisse, and NASCAR racecar driver Brian Vickers recently signed with mega haircare line, Garnier Fructis.

“It’s only natural that we would pair Heather Graham with 100% Color,” says Cheryl Vitali, Senior Vice President of Marketing, Maybelline New York-Garnier.

“Her vivid, lively beauty and surprising sense of humor is the perfect complement to this exciting brand, which has truly shaken up the haircolor category,” she added.

And, if you’re wondering what shade Heather Graham is wearing on her debut advertising, it is # 913 – Light Beige Blonde.

Blondes do have more fun!


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