LOS ANGELES, Jan 10, 2006/ FW/ --- The skincare collection that spurred a cult following will greet a new member this year. Juice Beauty plans to launch its new Green Apple Antioxidant Moisturizer in spring 2006.

Chock full of nutrients like co-enzyme Q10, vitamin C, peptides, and DMAE, the new Antioxidant Moisturizer will be the perfect compliment to the existing six-product Juice Beauty Green Apple collection.

“This new moisturizer is the ideal formula for anti-aging skincare,” says Juice Beauty CEO Karen Behnke of the new product. “It’s light, creamy and absorbs very quickly -- and has a natural aroma-therapeutic scent thanks to Juice Beauty’s signature patent-pending organic juice base and essential oils.”

This nutrient-rich moisturizer combines a brightening complex of organic apple, lemon and grape juices, nutrient-rich essential fatty acids, and age-defying alpha lipoic acid, to replenish, nourish and firm aging skin.

“We’ve targeted women in their mid 30’s and up with this product,” says Behnke. “We feel they’ll be drawn to the strong skin smoothing and brightening ingredients, mid price point, and organic message.”

The Antioxidant Moisturizer will be packaged in Juice Beauty Green Apple’s familiar green and white box, and opaque 2 oz jar. The price will be $43. Juice Beauty’s products are available at Sephora, and other fine retailers.