LOS ANGELES, Mar 24, 2006/ FW/ --- As Juice Beauty grows, so does the company's best selling Green Apple Collection. Due to join the upscale group is the Green Apple Peel for Sensitive Skin.

Akin to Juice Beauty's well-known Green Apple Peel, the newroll-out will offer a less intense exfoliating experience for fans of the line.

"The new Green Apple Peel for Sensitive Skin offers a more soothing formula for those with delicate complexions," says Juice Beauty CEO Karen Behnke of the new product. "While still very effective, this new incarnation offers a lower percentage of hydroxy-acid apple and lemon juices."

The Green Apple Peel for Sensitive Skin is packed with a patent pending certified organic juice base of apple, lemon, grape juices, raw cane sugar, and white willow bark. These ingredients dissolve and free dull, lifeless skin for visibly improved skin tone and texture. Vitamin antioxidants and essential nutrients hydrate and nourish fresh skin for a healthy, beautiful complexion.

"This is a good product for both men and women in their 30's and up," says Behnke. "It can be used weekly, and gently exfoliates and tones delicate skin."

Two sizes of the new Green Apple Peel for Sensitive Skin will be offered. Regular 2 oz; and a convenient Try Me! size of .25 oz, which isperfect for travel. The Green Apple Peel Sensitive Skin will be packaged in Juice Beauty Green Apple's familiar green and white box, and opaque jar. The price will be $39 for 2 oz size; and $4.75 for .25 Try Me!size.

The addition of the Green Apple Peel Sensitive Skin brings the number of products in the Green Apple Collection to a total of 8. The Green Apple Collection is sold at Sephora in the United States.

Juice Beauty offers two distinct skincare product groups: Green Apple and Core Collection. Juice Beauty's products are available at Sephora, ShopNBC, Whole Foods Markets and other fine retailers.