LOS ANGELES, Feb 17, 2007/ FW/ --- If your mobile phone rings very late at night, answer it. It might be Britney Spears calling! As part of her fragrance’s ‘MIDNIGHT fantasy’ campaign, fans will start receiving calls from the pop star.

Launched as an online program at www.midnightfantasybritneyspears.com, the 'MIDNIGHT fantasy' Phone Calls allows fans to send personalized messages to Britney Spears and vice-versa.

Using the Interactive Voice Recording (IVR) technology to send customized phone call recordings from the pop star to her fans across the country, the messages will be sent from the ‘MIDNIGHT fantasy’ website.

Senders provide the receiver's name and personality to create a personalized "MIDNIGHT fantasy" message from Britney selected just for them. The Britney Spears personal voice message will be heard as soon as the lucky recipient picks up the phone.

"It's so cool to personally reach out to my fans this way!," said Britney Spears. "I am really excited for people to get the calls and send 'midnight fantasy' messages to their friends from me. I absolutely love this new fragrance, and hope everyone is encouraged to try it."