LONDON, Apr 28, 2007/ FW/ --- Dubbed as the ‘Beauty Oscars,’ the Cosmetic Executive Women (UK) Awards named Chanel No.5 as the Best Classic Prestige Women's Scent; Acqua di Parma as the Best New Prestige Women's Scent; and Hermes as the Best New Prestige Men's Scent: Hermes.

Held last Thursday at London’s Carlton Tower with 300 leading figures in the UK beauty industry in attendance, the winners were selected from 170 products nominated in 21 categories by the 500-member strong CEW (UK).

”The event has been a great success and the Awards have grown well beyond our expectations. We doubled our number of categories, dramatically increased brand participation, voting by the members and consumer awareness. The response from the industry and sponsors has been fantastic,” commented Caroline Neville, president of CEW (UK).

Reflecting consumer demand and current style trends, all three of the fragrance awards went to high-end brands; Chanel, Hermès and Acqua di Parma And, following the success of the inaugural Awards in 2006, 'mass beauty' and 'haircare' categories were added to this year's voting. This year's highlights include....

Each winning brand received a beautiful Lalique figure. The winning products will be promoted nationwide in seven World Duty Free (WDF) locations at the airports, Harrods and House of Fraser stores throughout the country.

This year QVC, a new sponsor of the event, will also broadcast a two hour programme on Friday 27th April featuring winning and finalist products that are sold on QVC.

Below is the complete list of the 2007 CEW (UK) BEAUTY AWARD WINNERS: