MILAN, Dec 12, 2004/ FW/ – Italian color giant and fashion historian Emilio Pucci is making a statement in Japan, continuing to grow by opening three new stores in 2004 alone.

The most recent is the flagship stand-alone store in Ginza. A 100 square meter space dedicated to everything Pucci, from accessories, ready to wear and geniusly equipped with a special beachwear corner.

The light and weightless philosophy of swirling color and fantasy print behind the Italian giant Emilio Pucci, is abundant throughout the two storey space with the use of Plexiglas display cases, lilac, fabric covered walls and endless visual delights, like the state of the art video screens that project Pucci tinged stylish temptations.

Architects Vudafieri Partners, DeuxL donned the façade in light aluminum, offering a strikingly modern urban setting without forgetting the past, present and future of essential Emilio Pucci essence.

Last September, Pucci opened its Fifth Avenue location in New York with its ignature Pucci print floor coverings.