Frankie B. by Danielle Clarke: A Flair For Fashion
By: Mari Davis
(Photo below: Frankie B. by Danielle Clarke on the runway, Fall 2004. Photo by: Javier Mateo)

LOS ANGELES, Nov 1, 2003/ FW/ --- Frankie B. designer Daniella Clarke has altered and redesigned clothing to fit her lifestyle and satisfy her flair for fashion since her early teens.

"I've been ripping off the waistbands off of jeans since I was 12," says the designer.

Taking cues from rock-hippie chic of the late 1960s and 1970s, Clarke began working from her garage, starting initially with with a line of sexy, bootcut denim jeans named after her main source of insipiration, her daughter Frankie, which eventually also became the name of the label.

Designing for contemporary women, Frankie B is known for emphasizing the woman's body in each piece of garment.

Last March 2002, the label expanded into swimwear.

Inspired by the success of her jeans -- which have been slung seductively-low around everyone from the curvilinear J. Lo to the stick-thin Christina Aguilera - Clarke's swimwear line will include triangle and bandeau tops, terry cloth fabrics, pinstripes of natural, mango and mint green, and side-tie bottoms, cut unquestionably low.

"I could never find bathing-suits that fit properly, and were still sexy," explains Clarke of the frustrations that similarly fueled her to start the line of low-rise jeans.

"And swimwear just seems like a natural progression of the company," adds the L.A resident.

The swimwear is available at Fred Segal and Traffic in L.A., Patricia Field and Henri Bendel in NYC, and Saks Fifth Avenues nationwide.

Fall 2004 (Photo by Javier Mateo)

Spring 2005 (Photo by FW)

Website: www.frankieb.com

Address:
Buyers Contact for:
FRANKIE B
Contact: Daniella Clarke
850 S. Broadway, Suite 504
Los Angeles, CA 90014
T: 213-624-5411
F: 213-488-0435

Press Contact:
HSM Media
Contact: Serene Cicora
7024 Melrose Ave., 2nd floor
Suite 450
Los Angeles, CA 90036
T: 323-937-3777
F: 323-937-3776

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