Freddie Rojas: Cutting Edge Design
By: Mari Davis
Photo below: Designer Freddie Rojas on the runway Spring 2005.
Photo by FW

LOS ANGELES, Oct 31, 2003/ --- One of the powerhouses in L.A.'s fashion scene, Freddie Rojas is known for his cutting edge designs and retail success.

His design philosopy is fresh and creative and trend forecasting is impeccable.

Rojas who has an extensive retail background, always has his pulse in his target market. Giving his fans and clientele four collections per year, Rojas crams each season with "must haves" and make his creations available in chic boutiques.

In 1990, he opened X Boutique as a laboratory and showcase for his innovative designs and as a testing ground for new concepts.

In 2002, he was chosen by Private Circle to design the "Private" line, which is another commercial success.

Designing under his own label, 'Rojas', Freddie has been a favorite of the fashion press, with constant editorial coverage from Women's Wear Daily, Vogue, Harper's Bazaar and Details.

His celebrity fans include: Gwen Stefani, Enrique Iglesias, Christina Aguilera and Usher.

Spring 2005 (Photo by FW)

Spring 2004 (Photo by FW)

Address:
ROJAS
Contact: Freddie Rojas
7350 Melrose Ave. # C
Los Angeles, CA 90046